Project Implementation
With the project plan in place, we help you to execute it effectively:
Data Assessment
Conduct a thorough assessment of all data in scope for the migration or implementation. Identifying issues up front will save time - and money - in the long run.
Ingest raw data
Ingest raw data Ingest data from a variety of sources including second- and third-party data.
Clean and transform your data
Bad data hygiene costs businesses money by spending marketing dollars on unusable data. Before you use that dirty data in an audience segment or for personalizing content, cleanse and prepare your data for segmentation.
Map and model your data.
CDM uses standardized data models, called data bundles, that are based on the Customer 360 Data Model. Select a model that matches your use case or create a custom model. Map your ingested data to identify relationships between your data (such as email address).
Identify and unify your customer information
Within the data, you have customers that are known to you (e.g., through email and mobile numbers) and customers that are unknown (anonymous cookies and mobile device IDs, as an example). It’s time to narrow down your data to identify and know exactly who each customer is: having a unified customer profile is key to your success.
Segment and activate your audiences
Create flexible audience segments to support your outreach and service goals. These segments can then be “activated” with communications across all appropriate channels.